Are You Benefitting Much From DRAFTING?

May 3, 2011

Competitive racers from all sports can appreciate the benefits of “drafting,” especially when competing against the forces of headwinds.

Drafting is an aerodynamic principle that results when vehicles, runners, birds in formation, or objects traveling inside the slipstream or wake of the lead object expend less energy than the lead object, while maintaining the same speed.  Drafting is used most often by cyclists, auto racers, speed skaters, over the road truckers, and track runners in order to reduce the effects of wind resistance.

You may be asking, “What does this have to do with me and my business?”

There are times in life when traveling in the wake of another person’s success is ideal. Until you can gain traction and establish a following in your chosen field of endeavor, you may need to draft off the success of giants in your industry. It’s done all the time.

Have you ever noticed that across the street from almost every McDonald’s is a Burger King. This is not accidental. Burger King owners know that McDonald’s is very selective about location, and they also know that McDonald’s spends considerable time and money to analyze traffic flow and gather neighborhood demographic information before a store is built. So, once McDonald’s decides to build, Burger King feels safe taking up residence across the street, knowing that the industry leader has already done its homework.

When I wrote Dare To Discover Yourself a few years ago, I enlisted the support of an author by the name of James Riddle to write the forward to my book. James is the best-selling author of The Complete Personalized Promise Bible series. I was simply drafting off the success he enjoyed as a very successful published author.

The “social proof” value of his endorsement is priceless and has paid dividends many times over.

Identify leaders in your industry and determine how you can travel in the slipstream of their success and fame. With the advent of certain social media tools such as Twitter, LinkedIn, Facebook, and StumbleUpon, your industry’s giants never have to know that you are even benefiting from their lead position.

Remember this…

When you stand amid towering giants, at some point, you too will get noticed.

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